Prime Video Introduces TikTok-Like Clips Feature

Amazon announced a new feature that will radically change the user experience for its digital broadcasting platform Prime Video. The vertical short video format, which entered our lives with TikTok and Instagram Reels, now takes its place in Prime Video's mobile applications under the name Clips. This feature, which aims to enable users to discover new TV series and movies without having to turn their phones sideways, features the most impressive moments selected from the content on the platform.